With Artificial Intelligence Anyone Can Sell Online
Online stores of any size can now unlock the power of Artificial Intelligence to grow their sales automatically, without expensive bills or coding expertise.
Thanks to no-code platforms like Shopify, online stores can be ready in a matter of hours. We saw the biggest benefit of it during the pandemic when entrepreneurs around the world quickly shifted from brick and mortar to online stores. However, that also means ever-growing competition, even for differentiated products and services. More Instagram ads, more emails, and more special offers. In the new post-Covid-19 era, reaching customers is harder than ever, more expensive, and extremely time-consuming, but new accessible Artificial Intelligence systems are coming to the rescue.
How can Artificial Intelligence help E-Commerce stores?
With so many digital opportunities to reach customers - from email to social media to different ad platforms - eCommerce managers tend to be overwhelmed by the many daily business and marketing decisions they need to make. AI-powered systems can help them automate this process and optimize decisions to increase the company’s profit. Some of the most popular uses of Artificial Intelligence include:
Unlocking purchasing patterns and grouping customers in relevant segments;
Identifying high-value customers and automatically attracting more of them;
Retargeting users who have a high conversion potential;
Selecting the right offer and product(s) to be offered to each specific customer;
Predicting when users are ready to purchase or repurchase; and
Deciding the right allocation of budget across marketing channels to save costs.
Can any online store take advantage of the benefits of Artificial Intelligence?
Until recently, new and smaller eCommerce stores were left out of the game and only big retailers could afford to optimize their marketing engines with Artificial Intelligence technologies. In fact, they are expected to spend 7.3 billion dollars on AI systems in 2022. However, there are new startups working on plug-and-play AI solutions that can be easily used by any online store manager of any online store size.
One revolutionary example is the startup Pulley.ai, founded by AI experts Dhruv Sahi and Matt O’Connor. Pulley guarantees its users significant growth in sales and lowers spending on wasted marketing dollars through its automated functions. In a few clicks, users grant access to their Shopify store, any marketing platforms they use, and email provider, and Pulley’s algorithm finds out daily opportunities for increasing profit. According to their team, Pulley’s early trials helped their clients across a range of Direct-To-Consumer brands (i.e; cosmetics, fashion, software reselling, and cannabis paraphernalia) win back lost customers and increase their revenues by thousands of dollars every month.
Will Google’s new cookie and privacy policies change this?
Especially because of users’ demand for more privacy, AI systems will soon stop being a nice-to-have and instead become an essential business tool. E-commerce optimization algorithms will need to stop relying on Google or Facebook to track users, and instead, find the answers in their internal data. One of the benefits of startups like Pulley.ai is that they are tool and channel-agnostic, mainly rely on past sales and customer data, and are constantly evolving their algorithms.
Leveraging no-code platforms to run digital businesses is the new norm for eCommerce stores, so it was only a matter of time until we started seeing dynamic plug-and-play AI optimization tools.